Digital Marketer
9+ years transforming brands through strategic performance marketing, managing luxury portfolios worth ₹200+ Crores, and delivering exceptional ROAS across APAC & EMEA regions.
About Me
I am a dynamic and result-driven Digital Marketing Specialist with over 9+ years of expertise in Performance Marketing across diverse sectors including Retail D2C, B2C, B2B, BFSI, E-commerce, EdTech, Healthcare, and Automobile.
Renowned for my cross-domain knowledge and proven track record in handling cross-channel teams, from small agile groups to large collaborative units spanning EMEA and APAC regions.
Passionate about conducting training sessions, mentoring team members, and driving innovation to expand expertise and deliver exceptional results.
Work Experience
Senior Manager
GroupM Nexus
- ▸Led 20-member team across EMEA region
- ▸Implemented automated reporting system (30% efficiency boost)
- ▸Managed global brand initiatives worth ₹200+ Crores
Manager
GroupM Nexus
- ▸Achieved 4.1x ROAS in Q3 (incremental)
- ▸Managed luxury brands: Louis Vuitton, Coca-Cola, P&G
- ▸Oversaw campaigns across 8+ countries
Senior Business Analyst
Merkle Sokrati | Dentsu
- ▸Managed ₹5Cr+ monthly ad spends
- ▸Co-authored Google case study (2x lead generation)
- ▸Scaled accounts by 1.5x to 2x
Digital Marketing Manager
Automechanica / CarOK
- ▸Developed and managed multi-channel digital campaigns
- ▸Improved customer acquisition by 35%
- ▸Optimized SEO and SEM strategies for automotive clients
Campaign Executive
Docplexus
- ▸Executed B2B healthcare marketing campaigns
- ▸Increased engagement rates by 2x through content optimization
- ▸Collaborated with cross-functional teams for campaign delivery
Project Coordinator (Digital Marketing)
Fidel Softech
- ▸Managed digital localization projects for global clients
- ▸Streamlined project timelines improving delivery speed by 20%
- ▸Coordinated between technical and marketing teams for campaign execution
Skills & Expertise
Digital Marketing Strategy
Advertising Platforms
Analytics & Tools
E-Commerce & Platforms
Team Leadership
Verticals Expertise
Key Achievements
Honored to receive the World Audio Visual and Entertainment Summit (WAVES) 2025 #Hackathon award with Kartikeya Manon for our work on the Ad Spends Optimizer.
Grateful to the Ministry of Information and Broadcasting & ADVERTISING AGENCIES ASSOCIATION OF INDIA for providing platform and for the recognition.Receiving the award personally from #AamirKhan was an incredible experience and a dream come true.
Portfolio & Projects
Luxury Fashion Campaign - Louis Vuitton
Brand Strategy & Performance Marketing
Managed multi-channel campaign across APAC region achieving 3.5x ROAS
E-commerce Growth Initiative - D2C Retail
Performance Marketing & Optimization
Scaled account from 1x to 2x revenue through strategic optimization
Multi-Brand Portfolio Management
Team Leadership & Strategy
Led 20-member team managing ₹200Cr+ portfolio across premium brands
Google Case Study - Performance Max
Innovation & Results
Co-authored Google case study achieving 2x lead generation increase
Automated Reporting System
Process Optimization
Implemented automated reporting boosting team efficiency by 30%
BFSI Sector Expansion
Vertical Expertise
Successfully scaled BFSI portfolio managing complex compliance requirements
Brand Revitalization Campaign - Burger King
Integrated Marketing & Creative Strategy
Executed high-impact digital campaign driving 2.8x engagement and record footfalls across key cities
Get In Touch
Lets collaborate and create something amazing together. Feel free to reach out!